Let’s suppose your Instagram account was a person.
A person with a voice, a personality, and character.
Now picture yourself as someone who follows your business account on Instagram. No one wants to be hard-sold your products (no matter how great they are!) every time they open the ‘gram. Instead, they want to see someone they relate to and resonate with—even if it is a business!
Between pictures, videos, and stories, there’s no one-size-fits-all for fleshing out an Instagram account—however, everyone can benefit from the right caption!
Set the tone, tell a story, convey an idea, and most importantly, connect!