Let’s suppose your Instagram account was a person.

A person with a voice, a personality, and character.

Now picture yourself as someone who follows your business account on Instagram. No one wants to have your products shoved in their face (no matter how great they are!) every time they open the ‘gram. Instead, they want to see someone they relate to and resonate with—even if it is a business!

Between pictures, videos, and stories, there’s no one-size-fits-all for fleshing out an Instagram account—that’s why it’s always a good idea to work out what works best for you!

Set the tone, tell a story, convey an idea, and most importantly, connect!